Clout Rideshop changed owners in July 2010 and has become the 'One Stop Shop' for all your beach and watersports activities. Inspired by the culture that surrounds Malibu, Clout transcends the boundaries of sportswear bridging the gap between action and athletic sports. Understanding the timelessness of American lifestyle, Clout also seeks to encompass the arts of sport, music, and fashion in design, while integrating modern technology and cutting edge development. With values placed on brand integrity and authenticity, we aspire to earn trust through brand recognition, quality, and originality. Clout supports all generations of talent and creativity while evolving as a staple within the future sports market and subcultures around Malibu and the rest of the world.

George Sisino has been a strong presence on the Malibu scene for over 30 years. He is the ultimate waterman. Everyday he is out stand-up paddling at one of the local surfbreaks and will usually hit the waves 2 or 3 times per day. If the water is clear, he will go diving. If it's windy he will go kitesurfing. If it is HUGE, he will go tow-surfing. Not many people log as many hours in the ocean as George. With a big smile and a welcoming attitude towards everyone he meets, he encourages and helps everyone learn how to enjoy this incredible stretch of coastline.